About our team -

About Our Team

JOIN A WINNING TEAM AND BECOME A

HOWLING SUCCESS!

PETER TAUNTON

FOUNDER/CEO

In 2004 Peter Taunton founded Snap Fitness, which later evolved to Lift Brands, and today is one of the largest wellness brands in the world. In just 16 years, Peter created and grew this portfolio of wellness brands to over 4,000 franchises or licenses spanning across 3 brands in 28 countries.

Peter was named Ernst and Young Entrepreneur of the Year in 2010, and served as a Forbes Master Class instructor at the Forbes School of Business. His business achievements have garnered widespread recognition in publications like Forbes, Entrepreneur 500, Inc 5000, Top Global, and Franchise 500.

Peter authored the #1 bestseller on Amazon, "Impossible Hill," a compilation of 30 years of personal stories that illustrate the mindset behind his business empire. Committed to coaching and inspiring individuals in both their professional and personal endeavors, Peter strives to ignite the potential within others, helping them achieve their once impossible dreams

JOIN A WINNING TEAM AND BECOME A

HOWLING SUCCESS!

Joel Silverman is a renowned dog trainer, author, and television personality with over 40 years of experience in animal training. He began his career working with marine mammals before transitioning to dog training, where he gained national recognition for his positive reinforcement methods. Silverman is best known as the host of Good Dog U on Animal Planet, where he educated viewers on effective dog training techniques.

JOEL SILVERMAN

HEAD DOG TRAINER

A passionate advocate for reward-based training, Silverman has trained dogs for film, television, and commercials, working with some of the most famous canine actors in Hollywood. He has also authored multiple books, including What Color is Your Dog?, which helps dog owners tailor training techniques to their pet’s personality. Through seminars, workshops, and online courses, Silverman continues to share his expertise with aspiring trainers and dog owners, emphasizing patience, trust, and the human-animal bond in achieving training success